The winner of LMD’s Lifetime Achievement Award this year is one of the most brilliant minds that should make each of us proudly acknowledge our Sri Lankan identity. He is an individual who redefined the endless possibilities of the tea industry and created a local brand that faces off against international heavyweights – and often scores higher on price and quality! The architect of one of the top 10 tea brands in the world, Merrill J. Fernando is Dilmah and Dilmah is Merrill J. Fernando.
Here is an individual who has made considerable contributions to the growth, innovation and education of the tea industry throughout his lifetime, looking beyond the narrow confines of business gains to step up and be counted as a concerned citizen first, an advocate for the industry next and finally, an entrepreneur.The dean of the tea industry considers the creation of this enduring brand to be his lifetime achievement. We concur. But his modest demeanour does not allow him to measure the brand equity he has created for the country’s tea industry – raising its profile in international fora whilst standing up for the rights of underdog local brands without kowtowing to cash-rich multinationals.
source -LDM Business magazine
Merrill J. Fernando one of the best person in world tea industry .
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